Waiheke Island’s wine production represents less than 1% of New Zealand’s production, which in turn represents under 1% of the world’s export wine sales. With over 130 hectares under vine, shared among 30 growers, it is axiomatic that winegrowing on Waiheke is small-scale.

Volumes are low and economic viability depends heavily on the ability to achieve quality standards that justify a loyal following at the price levels needed for mainly ‘boutique’ operations.

The WWA Constitution has long recognised the need for all members to pursue high standards in the vineyard, winery and product presentation.

In 2007 this was taken further with the establishment of minimum standards for use of an approved Certification Trade Mark on labels and promotional material.